Wondering why sites like Zillow, Redfin, and Trulia have made such an impact on the industry? Its simple, usability and SEO! Your customers don’t want to interact with a flash site and 1999 MLS interface. They want a single call to action, clean simple design, and whatever pops up first on Google. So how can you compete?
First I want to preface that agent sites don’t necessarily have to be about lead generation. I fully understand that most Real Estate leads come from word of mouth, neighborhood specializations, and repeat business. Knowing that, and knowing what a connected world we live in, we can all agree that having positive web presence is still important for everyone and any business!
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