All these years, it seems, Apple’s been holding something back. There are, after all, certain real-world applications one must take into account: mass manufacturing and pricing being the big two. On the iPhone’s 10th anniversary, Apple asks the question of what happens when you throw all that out the window? The answer is the iPhone X.
The X is the phone for a world where pricing isn’t an obstacle for users who simply want the latest and best of everything packed into one device. It’s at once fan service as the phone hits a big milestone and a tactic acknowledging that we’ve crossed a threshold into a world of truly premium flagships where a $999 price tag is, for many, an afterthought.
Video: iPhone X